GCC WHOLESALE
BUILT FOR THE SHOP.
MADE FOR THE MAN
BEHIND THE CHAIR.
Groomed Gent Co. is a premium men's grooming and wellness brand built from barbershop culture. We're selective about who carries us — because the right shop matters as much as the right product. If you're building something worth being a part of, we want to talk.
GET ON THE LISTWHY CARRY GCC
Four reasons the right shops choose us.
PREMIUM POSITIONING
GCC is a luxury brand with a real story behind it. When it's on your shelf, it elevates everything around it — and your clients notice.
BUILT FOR YOUR CLIENT
Our products are made for the man who sits in your chair. Formulated with intention, zero fillers, and a standard your clients will respect.
BRAND THAT SELLS ITSELF
Behind the chair is the most powerful sales floor in men's grooming. GCC is built to perform there — in the bottle and in the conversation.
PARTNERS, NOT ACCOUNTS
We're not trying to stack shelves. We're building real relationships with shops that share our standard. When you carry GCC, we invest in making it work for you.
WHO WE WORK WITH
GCC wholesale is built for businesses where men invest in themselves.
If your clients care about how they look and feel — we belong in your space.
THE LINEUP IS GROWING
WHAT YOU'LL HAVE ACCESS TO
We're building a full men's grooming and wellness ecosystem. Wholesale partners will have access to the complete lineup as it launches — starting with grooming and expanding from there.
LEGACY RESERVE GROOMING
The flagship line. Premium grooming oils and formulas built from barbershop culture. Where it all started.
LEGACY RESERVE WELLNESS
A curated supplement lineup for the man who takes his performance seriously. NMN, Creatine, Magnesium, Ashwagandha, Sleep Support, NAD+.
LEGACY RESERVE SKINCARE
Advanced skincare formulated for men. Copper peptide serums, moisturizers, cleansers — built to the same zero-filler standard as everything else we make.
GCC APPAREL
Collection 001 is coming. Clean, masculine, built to last. Retail wholesale opportunities for the right partners.
GET ON THE LIST
WE'RE BEING SELECTIVE.
We're not taking wholesale orders yet — but we're building the list of shops we want to work with first. Fill this out and you'll hear from us directly when we're ready.
COMMON QUESTIONS
We're currently building out our wholesale program and will be launching with a select group of partners first. Get on the list and you'll be among the first to know.
We're starting with Legacy Reserve grooming products and expanding into supplements, skincare, and apparel. Wholesale partners will have access to the full lineup as it launches.
Minimums and pricing details will be shared directly with approved wholesale partners. We keep it accessible — we want you selling product, not sitting on inventory.
If your clients are men who invest in themselves and your space reflects that standard — you're probably a good fit. Fill out the interest form and we'll take it from there.
We're open to exclusivity conversations with the right partners in specific markets. Reach out and let's talk.